Campaigns

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What do our campaigns focus on?

The Vegan Society works hard to promote the benefits of veganism to different audiences through our campaigns. All of our campaigns are informed by our organisational strategy and specific objectives in mind, and are usually aimed at a particular audience.

We’ve tagged each campaign to help you to understand the theme and objective.

The Vegan Society Conscious Choices logo featuring white rabbit
  • Animals
About the campaign

Conscious Choices shows that veganism goes beyond food and helps animal lovers to opt for products, such as cosmetics, which are kinder to animals.  

How you can help

Follow the hashtag #ConsciousChoices on social media to join the conversation! 

Live Vegan for Less campaigns
  • Policy
  • Public
  • Inclusivity
About the campaign

We’re aiming to challenge the idea that vegan living is expensive and ensure that whatever your budget, you can thrive as a vegan. This campaign supports vegans on a budget with a host of affordable recipes and tips for low-budget living. We’re also looking at ways that government policies can support the affordability of fruit and vegetables and other healthy vegan foods. 

How you can help

Share your low budget recipes with us! We need your top tips on wallet-friendly vegan living. 

Catering for everyone campaign banner
  • Policy
  • Inclusivity
About the campaign

We’re aiming to improve the quality and availability of vegan food in public sector settings. Our campaign supports public sector institutions like hospitals, schools, and prisons to offer more and better vegan food and asks for legislation to mandate a vegan option in every institution. 

How you can help

Write to your Council to explain the many benefits of offering more vegan food in their local area.

Vegan and thriving graphic
  • Health
  • Public
About the campaign

The vegan movement is thriving, with more people choosing a healthy, kind and sustainable lifestyle every day. Vegan and Thriving is all about helping you to live life to the fullest – no matter your age or lifestyle. Wherever you are on your vegan journey, let us support you on your plant-fuelled adventure, making space in your life for more happiness, peace and connections with the planet.  

How you can help

Try our Vegan and Thriving recipes which have been developed with the expertise of dietitians to ensure that they are nutritionally balanced – as well as being phenomenally tasty.

Person dropping vote into a ballot box
  • Policy
About the campaign

Elections are a great time to spread awareness of vegan-friendly policies. We provide tools for you to contact your candidates in advance of local or national elections to try and get their support. 

How you can help

If you have an election coming up contact your candidates with our key questions.

Climate emergency page
  • Environment
  • Policy
About the campaign

Our Climate Emergency campaign asks politicians to recognise the role of veganism in tackling the climate crisis. Bringing together content from our other environmental campaigns, our policy briefing has some concrete measures that can be taken up by government along with handy banner designs for vegan climate campaigners. 

How you can help

If you’re attending a climate related event or protest wave our banners high and proud. 

Grow Green Banner
  • Environment
  • Policy
  • Agriculture
About the campaign

The Grow Green campaign aims to change policy to tackle the problems we face with a shift away from animal farming and towards plant protein agriculture and other sustainable forms of land management.  

How you can help

Email your political representatives to make the case for a transition to genuinely sustainable farming. 

Play Fair with Plant Milk banner
  • Policy
  • Inclusivity
About the campaign

We want to see fortified plant milk recognised as an alternative to animal milk, wherever animal milk is currently supported or promoted in nutritional public health initiatives for children.

How you can help

You can get involved in the campaign in a number of ways. By writing to the government and other institutions to highlight this issue, by sharing your experiences of discrimination, or by sharing twitter hashtags around World Plant Milk Day and School Milk Day.

Plate up for the Planet atom
  • Environment
  • Public
About the campaign

Making #OneLittleSwitch can help us tackle greenhouse gas emissions, deforestation, biodiversity loss and water pollution. Download our FREE eBook to help you to get started!

How you can help

Share our content! There’s a raft of interactive tools on the website from our food carbon calculator to our climate cubes game.

One Little Switch and Veganuary graphic
  • Public
About the campaign

Veganuary is probably the movement’s most successful campaign ever, so we’re delighted to be a partner! There’s never a better time than now to start your vegan journey, but if you need some additional help then go for it in January. Veganuary provides an email a day for a month to help you on your way.

How you can help

Spread the word – Veganuary is a time of great positivity for veganism so the perfect month to ask your friends and family to give it a try.

Medical equipment
  • Policy
  • Inclusivity
About the campaign

We are calling for animal-free alternatives to prescription medicines to be made more widely available.

How you can help

Share you experiences with us by emailing campaigns[at]vegansociety[dot]com – perhaps your pharmacist helped you find animal-free medication, or you had a challenging conversation with a health professional.

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