Conscious Choices shows that veganism goes beyond food and helps animal lovers to opt for products, such as cosmetics, which are kinder to animals
We have launched a new campaign, Conscious Choices, which shows that veganism is more than a diet and you can show compassion to animals in all areas of your life! Whether you’re a vegan at the start of your journey or a non-vegan animal lover, this campaign is all about empowering you to choose health, hygiene and beauty products that are aligned with your values. One of the most conscious decisions you can make in your vegan journey is to learn which products are derived from and tested on animals and choose more compassionate alternatives. Follow the hashtag #ConsciousChoices on social media to join the conversation!
Our short film specifically focuses on helping anyone who wants to make more ethical choices. In the film we hear from Root Minerals, a beauty brand registered as one of our Vegan Trademark holders, as well as Made in Chelsea star, Verity Bowditch. They talk about their journeys to veganism, the need for the industry to be more transparent about where – or from whom – their ingredients are sourced. They also share tips to empower animal-lovers to purchase products that reflect compassion to animals in all areas of their lives, beginning with cosmetics. People wanting to make conscious choices should look for certified vegan labels – like the Vegan Trademark. A product registered with the Vegan Trademark has not been tested on animals by the company or on its behalf and does not contain any animal-based ingredients.
Download our free Conscious Choices cosmetics guide
As part of the campaign, we have developed a free downloadable guide to help you consciously choose cosmetics in a way that is kinder to animals. You will also find the differences between cruelty-free and vegan, learn about vegan alternatives that do not test on animals, and discover top tips to ensure your beauty routine is kinder to animals.
Take our cosmetics quiz!
Do you struggle to understand the ingredients listed on cosmetic products and the difference between ‘vegan’ and ‘cruelty-free’? Test your knowledge with our cosmetics quiz and learn how to make conscious choices, which are kinder to animals.
Starting your journey to conscious cosmetics
Check out our latest blogs where we share our top tips on how to shop consciously, identify animal-derived ingredients, adopt vegan skincare remedies and build your own vegan-friendly self-care routine. You can also read interviews with compassionate individuals such as vegan drag queen, Honey LaBronx who shares their vegan journey and what vegan beauty means to them, as well as The Base, a vegan retreat animal sanctuary which provides loving homes for an array of animals including rabbits and guinea pigs who were rescued from labs.
Making conscious cosmetics choices
Six ingredients to include in a natural DIY skincare routine
Ten swaps to make your beauty routine kinder to animals
Kinder to animals: life on a small sanctuary
