The Vegan Society’s research reports are informative publications designed to shed light on upcoming issues related to veganism.
These reports are produced by the Research Team of The Vegan Society (TVS) in collaboration with the Research Advisory Committee (RAC) and the Researcher Network (RN). The reports use evidence and information derived from academic literature and original research to better inform professional practice. The aim of these reports is to strengthen and grow our reputation as an evidence-driven organisation; to determine knowledge gaps and opportunities for future research; to inform evidence-informed campaigns and policy work and spark cross-organisational dialogue to ensure TVS continues to an effective and innovative player in the global vegan movement.
Reports from 2024
Veganism and Masculinity: Challenging Stereotypes and Embracing Change
The aim of this report is to explore what barriers are currently preventing more men from going vegan and what we can do to address these barriers.
Reports from 2023
Vegan Beauty Takeover
The aim of this report is to provide a succinct overview of the barriers that men may face when going vegan and how The Vegan Society can encourage more men to go vegan.
Research Briefing 1 – Masculinity and Veganism
The aim of this report is to provide a succinct overview of the barriers that men may face when going vegan and how The Vegan Society can encourage more men to go vegan.
Reports from 2022
Wellbeing and Veganism – A Concept Report
The aim of this report is to bring together existing research on individual/microlevel wellbeing and veganism. In this report we ask, can veganism be a pathway towards a greater sense of wellbeing?
What's in a Name? An Analysis of Vegan and 'Plant-based' Labels
Has the increased use of the phrase ‘plant-based’ for vegan food and drink products is helped or hindered the wider vegan movement? This new research project, in collaboration with the University of Manchester, aims to find out.
Vegan Product Categories in Australia and New Zealand
This report is published in collaboration with Christchurch Vegan Society. The research looks into consumer perception of vegan products in the following categories: food and drink (supermarkets and foodservice), cosmetics, fashion, healthcare and household.
Changing Diets During the Covid-19 Pandemic - Wave 3
The third wave of this research looks into the motivations as to why more Brits report they are increasing their uptake of plant–based foods, which vegan products they are buying and whether they will continue to purchase them in the future.
Vegan Vehicles: The Future of Cars
The automotive industry is taking some steps in a more ethical direction, but products from animals can still feature throughout the manufacturing process. We hope that this report inspires car manufacturers to make responsible, sustainable and ethical changes.
Vegan Animal Care
The popularity of a vegan lifestyle is increasing worldwide and this shift is mirrored in the way we care for the animals we share our homes with. This report looks at consumer motivations, barriers and market potential of this growing industry.
Vegan Food for Children
Young people are often considered to be leading the vegan movement forward. In this report we ask parents and guardians their thoughts on current vegan food options for children in supermarkets and schools.
Reports from 2021
Changing Diets During the Covid-19 Pandemic
Many of us have made changes to our lifestyle throughout the Covid–19 pandemic – including to our diets. This report looks into the motivations around why 25% of Brits report they are moving towards more plant–based diets, which vegan products they are buying and whether they will continue to purchase them in the future.
The Rise of Vegan Fashion
Vegan fashion is on the rise, and with 95% of UK shoppers reporting to want more vegan–verified fashion options, this industry shows no signs of slowing down.
